Blackbird Security Partners with Sporting Life for Tactical Security Services & Loss Prevention across Canada

Blackbird Security is excited to share that we have partnered with Sporting Life, a leading outdoor apparel and sports equipment provider, in 12 locations across Canada for ongoing tactical security services and loss prevention.

About Sporting Life

Sporting Life is a fashion and sports retail store specializing in footwear, sporting equipment and accessories for men, women and kids. The retailer has several locations across the country in Quebec, Ontario, Alberta, and British Columbia.

Sporting Life has been a Canadian staple for families since 1979, offering an array of outdoor apparel and goods for summer beach fun, fitness and spin classes, perfecting golf swings, biking through nature trails, hiking the Rockies, lounging on a boat, and much more.

Our Partnership

Sporting Life’s large format stores carry an array of premium brands and products that have been sourced from all over the world. The company proudly offers the best quality items and most sought-after brands to enhance an active lifestyle for their customers, whether it’s skiing, snowboarding, hiking, tennis, cycling, or free time outdoors.

A majority of the store’s merchandise is on display and accessible to visitors, including specialty and branded items. Customers can try on apparel and footwear for size and style, test sports equipment to ensure it’s the perfect accessory to up their game, and peruse their large selection of outer gear. As a result, their retail locations are a particularly vulnerable target of criminal behaviour. 

In strategically partnering with Blackbird Security, the staff at Sporting Life locations can continue to provide their customers and their families with the best possible service, while ensuring their merchandise is safeguarded from unwanted theft.


Blackbird Security will be servicing all 12 Sporting Life locations seven days a week with on-site, highly trained tactical security services. Security guards will be stationed throughout their stores acting as visible crime prevention, receiving customers, reporting suspicious activities, and preventing potential theft.

Why Businesses Like Sporting Life Choose Blackbird Security

Exceptional Customer Service

At Blackbird Security, our team undergoes a full customer service-training program aimed at delivering the highest standards of help and professionalism to our clients, as well as their customers. We meet a standard of excellence that our clients, like Sporting Life, demand.

Ongoing Training

As the role of security professionals continues to evolve, we recognized the need to train our staff to handle any scenario. Our team receives ongoing training delivered via our own in-house team and exterior experts. Our comprehensive Blackbird Academy Training Program encompasses areas like St. John’s Mental Health Training, Indigenous Awareness Training, and Conflict Resolution. 

Industry Leader

Blackbird Security is Canada’s fastest-growing provider of professional security services. Operating Canada-wide and servicing clients across diverse industries, we have become a true industry leader. No matter what stage of business a retail store is in, the location or the size, we’re committed to meeting and exceeding the security challenges.

Protect Your Retail Store from Losses

As retail losses continue to increase for many organizations, loss prevention is top of mind. Is your security provider offering the level of service and reliability you expect? If not, it’s time to work with Canada’s loss prevention specialists.

Blackbird Security’s highly trained security team are experts in retail loss prevention, shrinkage reduction, and non-violent crisis intervention. From big box retail stores and grocery chains, to construction sites and shopping malls, we can build a custom security plan that’s designed to maximize coverage for your business, while working within existing security protocols.

Protect your store from losses, request a quote today.

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